Which are the three required parts of a text ad? Description, path fields, and headline Description, path fields, and URL Headline, description, and path fields Headline,...
How does Google Ads generate responsive search ads? Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads creates them based...
Which attributes describe a good landing page experience? Select All Correct Responses Easy to navigate High amount of user traffic Relevant and original content Transparency about...
What are the three main factors that determine ad quality? Expected clickthrough rate, ad formats, and ad relevance Expected clickthrough rate, landing page experience, and ad...
Which of the following can be customized with audience signals to make Search campaigns more efficient? Headline length Keywords Networks All of the above
True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True False
If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them? Customer Match allows you...
Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They...
Which ad extensions can serve automatically? Message, callout, and structured snippets Promotion, callout, and sitelink extensions Sitelink, callout, and structured snippets Sitelink, location, and call extensions
Match the marketing goal to the correct ad extension. You operate many retail stores and want potential customers to see the distance from their location to...
