Nearly 50% of businesses in the United States fail within five years of opening. The good news is that there are ways you can prevent this from happening.
One of the most important aspects of running a successful business is creating a comprehensive business marketing plan.
It can seem overwhelming at first to come up with the right ideas, but it’s easier than most people think. We’ve put together a brief guide for creative marketing ideas that can help you get started.
Let’s explore how you can develop effective marketing campaigns.
This is one of the best ways to acquire new customers for your business. Referral programs provide rewards and incentives to existing customers in exchange for having new customers make a purchase.
These incentives sometimes extend to the new individual, as well. For example, a clothing brand might offer a discount to both an existing customer and a first-time buyer if the buyer uses a referral code from the existing customer.
This can go a long way when it comes to maximizing your sales numbers.
Influencers are renowned for the immense reach that they have on social media. Even a single post by a high-profile account can exponentially increase the sales numbers for a product or service.
This makes influencer collaboration something you should never neglect. However, there are caveats you need to consider. The professional you work with should have a stellar reputation.
If you collaborate with someone controversial, people may associate your brand with the past mistakes the influencer has made. A situation like this could produce the opposite of what you want for your brand.
People will always love free stuff — there’s simply no way around it. Contests give your customers a chance to receive a reward in exchange for taking a specific action.
Brand contests often ask people to follow an account, share a photo, etc. in order to be entered into a raffle. This often takes only seconds for someone to complete, and many people will do so to see if they will win.
Although contests might not increase your sales numbers, they can substantially increase awareness of your brand. In some cases, you might find yourself with tens of thousands of extra followers.
Many buyers are apprehensive before making a purchase from a brand for the first time. This is especially true if that company provides expensive products or services. Showcasing customer testimonials can help convey that your brand is trustworthy and reliable.
These can also provide insight into the type of experience that your customers will get. The only issue with this marketing strategy is that it is difficult for new companies to take advantage of. This is simply due to the fact that they may not have a large number of previous customers.
Leverage Social Media
Social media is one of the cheapest and easiest ways to get your brand in front of the right people. Take advantage of apps like Facebook, Instagram, Twitter, and even TikTok. However, the content that you post should be both relevant and provide something of value.
To clarify, the posts you make shouldn’t feel like they’re part of a marketing campaign.
Develop a Content Strategy
No matter what your company offers, it won’t mean much if nobody can find your website.
Developing a constant strategy will make it much more likely that people to navigate to your site from a search engine. As with social media, you need to make sure that the content you post is something that your audience wants to see. Great examples include guides, industry insights, etc.
You could even include product reviews as part of a lead generation strategy. You also need to remain consistent with your content strategy. Google loves to prioritize businesses that post on a regular basis.
Otherwise, your content will get lost in the clutter.
Don’t Neglect Video
Video is one of the most powerful marketing methods you could take advantage of. It allows you to get your message across in a quick, captivating way.
Video is perfect for product showcases, as well. When leveraging video, though, quality is of the utmost importance. You often can’t get away with filming on a smartphone and using amateur editing techniques.
If you choose to invest in video, always aim for top-tier results.
Take Advantage of Emails
Email marketing allows you to reach thousands of potential and existing customers simultaneously. It’s in your best interest to continually add to your existing email list.
You can do this in a variety of ways, such as encouraging people to sign up for an email newsletter. You can also ask for their email address in exchange for free content, coupons, etc. After you have this contact information, you can consistently send them offers in the future.
The way you craft your emails is crucial when it comes to getting the best results. Email headlines should be brief and engaging. Email body copy should get the point across without feeling superfluous.
It should also guide the recipient toward your intended action.
This isn’t always applicable, but it’s highly effective when it is. User-generated content accomplishes two main tasks: it allows you to connect with your audience, and it also provides content you can post on your social media pages.
One of the most common scenarios involves a brand asking its audience to take creative photos while using a product or service. This applies to virtually any type of company, as even something as simple as an energy drink can be creatively integrated into breathtaking pictures.
Local businesses should strive to get involved with their communities.
They can accomplish this in a variety of ways. For instance, they could sponsor events, host their own, etc. This is a great way to show your audience that you care about giving back.
When people respect a brand, they are more likely to choose it over competitors. Be sure to keep this in mind moving forward.
Partner With Other Businesses
Similar to influencer collaboration, partnering with other businesses can provide an exponential return on investment.
This stems from the fact that you can leverage the other business’s audience. It also provides an opportunity to add a unique twist to your product or service. This is a natural byproduct of business partnerships, as it wouldn’t make sense for two competing businesses to partner together.
Instead, companies from separate industries collaborate. A clothing brand and makeup brand, for example, might work together to create a single campaign.
Don’t Neglect Web Design
Your website needs to be easy to navigate if you want to maximize your sales.
It should also have a fast loading speed on every page. If something takes more than a few seconds to load, your audience might visit a competitor’s website instead. Not only would you lose a potential customer, but your competitor would gain one.
As you might guess, this is a situation that you want to avoid at all costs. It’s also important to establish the right aesthetic appeal. The colors and fonts you choose should align with your brand and its message.
To clarify, there’s a reason why hardware tool brands use strong, bold fonts. The same can be said about beauty product brands using thin, wispy fonts.
Find the Right Professional
To get started, it’s highly recommended that you work with a marketing professional. They have all of the tools and resources necessary to help get you on the right track. They will also maximize your results.
When choosing someone to work with, take a look at their past reputation. Their reviews should be overwhelmingly positive, and any representative that you interact with should be more than happy to answer your questions.
Consider how they respond to negative feedback that they receive. If they appear to get defensive or aggressive, this is a red flag that you cannot ignore. In a case like this, take your search elsewhere.
Of course, you can’t neglect to look at their portfolio of past work.
You can check out what the professionals over at Avenue 25 have to say to learn more.
Creative Marketing Is Essential
Without the right creative marketing techniques, you may not reach your target metrics. The above strategies can help ensure that you stand out from the competition and take your business performance to new heights.
Our blog is full of useful articles that can help you improve your company’s performance. Be sure to check them out today!