Did you know that top search results have an average clickthrough rate (CTR) of 28.5%, and that this drops to 15% and 11% for second and third-place results? This means that your website’s ranking plays a vital role in your business’s success.
Now that you know that being in first place is an absolute must, how can you achieve that? Through search engine optimization (SEO).
You’ll need a well-planned SEO strategy, so read on to see how you can launch an SEO campaign that does well.
Do an SEO Audit First
Before you launch a new SEO campaign, you should first audit your current strategy. If you don’t have one, it’s still good to conduct an audit, as it’ll show you what you’re starting off with and where to improve.
There are free and affordable tools that’ll check things like backlinks and site speed; click for a free rank checker, and you’ll get instant results. These things are easily fixed and can immediately give you higher rankings before you do a deep dive.
Focus on Your Most Important Pages
Now take a look at your website pages and think about which are most important. These are the places you need to initially focus your efforts, as they’ll be the key to driving traffic to your site.
Don’t neglect “non-important” pages that already have good traffic though. Study these and see what makes them so successful, then apply that information to your focus pages.
Perform Keyword Research
The cornerstone of SEO is using the right keywords. These are the words users type into search engines when looking for services or products.
Naturally, you want to get in their heads and find out what they’re searching. Make a list of potential keywords, then use free/affordable keyword tools to see how well they perform.
Cut down the list to top keywords, then make sure you use them efficiently in your content. At this point, you can refresh or rewrite your pages and blog posts to up your SEO score.
Use Professional SEO Services
All the above are basic ways to help your site rank better. However, the best way to get fast and noticeable results is to use professional SEO services.
These experts can perform audits, keyword research, and testing of SEO campaigns. They’ll fully dedicate themselves to monitoring your website, which means they’ll also test and tweak strategies to find the optimal one for you. This will leave you free to focus on running your business.
Ensure Your SEO Campaign Is a Success
Having an excellent SEO campaign will surely help you rank higher in Google and other search engines.
There’s no doubt that SEO is a hard concept to grasp, and the landscape’s always changing. It can be beneficial to subscribe to SEO services, as these professionals will keep checking your strategy to make sure your site’s performing well.
To learn more about SEO strategies, keep browsing our blog page.